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 Saint Etienne - Method Of Modern Love
 

Ahead of their best-of set London Conversations (currently number one in Amazon's pre-order chart), London's best loved trio Saint Etienne sashay back into our hearts with a brand new double A-side, Method Of Modern Love/This Is Tomorrow. Remixes come from Richard X himself, and elusive nineties legend Cola Boy who has returned from the soft drinks industry to deliver his first work since 1991's Seven Ways To Love! Expect news of rather special live events in the spring.

 
Press Release
 
Ahead of their best-of set London Conversations (currently number one in Amazon's pre-order chart), London's best loved trio Saint Etienne sashay back into our hearts with a brand new double A-side, Method Of Modern Love/This Is Tomorrow, on February 9th. Both sides are produced by Richard X. Method gets the year off on the right foot, a delectable dancefloor smash, while the gliding, melancholic electro-pop of This Is Tomorrow is a re-working of the title track from the group's 2006 documentary on the Royal Festival Hall. Remixes come from Mr X himself, and elusive nineties legend Cola Boy who has returned from the soft drinks industry to deliver his first work since 1991's Seven Ways To Love! Expect news of rather special live events in the spring.
 
Biography
 
Croydon schoolmates Bob Stanley and Pete Wiggs came up with an idea of a perfect pop group, named after the glamorous French football team. By the time that the duo came to make the move from concept to actuality, the technology favoured them, covering "Only Love Can Break Your Heart" with Moira Lambert as guest vocalist. "Only Love Can Break Your Heart" had an impact beyond its immediate sales - although it did make the top 40 when re-released a year or so later. But the band really clicked when Sarah Cracknell joined for the third single.

The first fruit of this collaboration was the popular "Nothing Can Stop Us" in early 1991. This was a busy year for Saint Etienne with the highpoint being the release of their first album,"Foxbase Alpha" which went top 40. The second album, "So Tough" was 'the soundtrack to an imaginary movie' with found sound and snippets from the soundtracks of "Peeping Tom" "That'll Be The Day" and "Lord Of The Flies". "So Tough" included three top 40 hits - including "Hobart Paving" and "Who Do You Think You Are" (with Debsey Wykes, and a title later appropriated by the Spice Girls) − and reached number 7 in the album charts. 1994's "Tiger Bay" went top ten. It included three top 50 hits, all of which are included here. From their next album "Good Humour", the first single, "Sylvie", was another slice of teenage melodrama with an echo of "I Saw Her Standing There". "Good Humor" convincingly repositioned the group - it went top 20 in late 1998 and became their biggest seller in the US.

Saint Etienne then returned to the source for their next project, "Finisterre". This presented a view of the city that, although realistic, was explicitly hopeful: 'I love the feeling of being slightly lost, to find new spaces, new routes, and new areas'. This mood continued on Saint Etienne's next record, 2005's "Tales From Turnpike House".

By this time, the group had signed to Sanctuary. The idea was to represent 'a microcosm of London. Lots of our songs had been about London and we decided to stop being indirect and make the city the theme of an album that hung together properly'. "London Conversations" finishes with the brand-new "This Is Tomorrow": hard-won optimism in a fizzing electro setting. It's the title theme to the most recent Saint Etienne movie about the Royal Festival Hall and the 1951 Festival of Britain exhibition − an optimistic projection into a future that never quite happened, even though it continues to thrive as a cultural zone.
 
 
 
Saint Etienne
Method Of Modern Love
Heavenly/ Universal
Download available: 9th February 2009
CD released: 9th February 2009
 
Available Mixes (Download and CD)
Method of Modern Love Radio Edit
This Is Tomorrow
Method of Modern Love Cola Boy Remix
Method of Modern Love Richard X Remix
Method of Modern Love Acapell
 
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